How the world’s largest piercing brand scaled faster with strategic content
Skin Kandy is the world’s largest piercing retailer, with over 75 stores across Australia and overseas. Their brand is built on people—with more than 600 skilled piercers, their success depends on attracting top talent.
The problem:
They needed more than just fresh content. They needed a growth strategy to
Keep their brand relevant with new product visuals.
Evolve their identity to appeal to a wider audience.
Recruit the best piercers by showcasing their fun work culture.
The challenge? Their content was outdated, their branding was shifting, and they needed a scalable approach to marketing, recruitment, and in-store engagement.
Solution: High-Impact Content With a Clear Focus
Carbon Studios partnered with Skin Kandy to create content that didn’t just look great—it helped them grow.
We crafted a new content approach that kept the brand’s edgy energy while making it more approachable. This ensured consistency as they expanded into new markets.
Here’s how we helped:
Marketing & E-Commerce Growth
→ Fresh product visuals to keep up with industry trends and boost online store engagement.
→ High-converting content for digital campaigns that drove more sales.
Recruitment Branding
→ A recruitment video showcasing the fun, fast-paced work culture to attract quality piercers.
→ A brand story that made Skin Kandy the go-to employer in the industry.
In-Store Brand Consistency
→ Bold new signage to enhance the in-store experience.
→ Visuals that reinforced brand identity across all locations.
Results:
✅ More Qualified Applicants – The recruitment video attracted better talent, making hiring faster and easier.
✅ Higher E-Commerce Conversions – Quality visuals of new product ranges led to higher conversions and increased sales
✅ Stronger Brand Identity – Consistent visuals across digital and in-store solidified Skin Kandy’s position as the industry leader.
With strategic content, Skin Kandy wasn’t just keeping up—they were scaling with purpose. By focusing on brand, recruitment, and sales-driven content, Carbon Studios helped them grow faster, attract top talent, and boost conversions.
Want to see how we can do the same for your brand? Let’s talk.
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