Top 5 Benefits of Video Marketing

In the current landscape of digital marketing, one strategy has emerged as the undisputed champion—video marketing. In 2024, integrating videos into your marketing strategy is not just a trend, but a science-backed game-changer. Many Australian businesses are adding it to their toolkit. Here’s why;

1 - Attention magnet

In a digital landscape flooded with static content, videos are the disruptors. Studies show that users spend 88% more time on websites that feature videos, a clear indicator that video is not just content; it's an attention magnet. All the more reason to create that brand story video for your business.

2 - Engagement Amplifier

Ever wondered why videos dominate social media? It's the engagement factor. Social videos generate 1200% more shares than text and image content combined. Adding instagram reels to your content calendar is a great way to boost your online presence.

3 - SEO Booster

Google's algorithms are hardwired to love videos. Websites with video content are 53 times more likely to land on the coveted first page of search engine results, catapulting your brand into the spotlight. Give your brand a better chance to compete against others in Queensland and the Sunshine Coast!

4 - Conversion Creator

When it comes to conversion rates, video is the secret sauce. Embedding a product video on your landing page can skyrocket conversions by a staggering 80%, converting intrigued viewers into loyal customers.

5 - Unforgettable

Humans are wired to remember stories, and videos are the storytellers of the digital age. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

It’s time for you to start adding video to your marketing strategy! Get in touch with the team at Carbon Studios to start leveraging video to grow your business.